Facebook advertising looks simple enough on the surface, right? You just create ads and post them. Businesses with a little experience in marketing might be tempted to handle their social media campaigns themselves. After all, what more is there to simply creating engaging content and posting them on social media? Well, the truth is, there is more to social media marketing than you probably think. In fact, Facebook advertising in itself calls for a level of expertise that only marketing experts fully understand.
There are indeed pitfalls that businesses should avoid when handling their own Facebook advertising. Here, our London digital marketing agency shares some of the mistakes businesses make when doing Facebook advertising:
Failing to Target the Right Audience
For a Facebook advertising campaign to work, the ads have to be placed in front of an audience that actually wants to see what the business offers. For example, if your target customer is a teenager in London, then you want to be sure that your ads appear on the accounts of people who fit this particular profile. More than that, you want to ensure that the content you post is actually appealing to those teenagers.
The problem is that many businesses target the wrong audience, or equally troublesome, they simply do not set any parameters at all for where and for whom their ads should appear. This results in ads that do not do anything to bring in customers. With the help of professional marketers, your brand will be able to target the right audience and reap great results from your Facebook ads.
Failing to Track Conversions and Click-Through Rates
When you do not track the response that your Facebook ads receive, there’s no way for you to know just how successful the campaign really is. There are businesses, still, that do not realize the importance of tracking. Others do not know how to properly do it. What happens is that those businesses run Facebook ad campaigns without even knowing if what they’re doing is actually making a positive impact on their business.
Failing to Include the Right Link in Your Ad
If you expect Facebook users to learn more about your business, you should make sure that they know how to find your website. Sure, a few people might proactively Google your brand after noticing your ad. But the fact is, most people will want to go directly to your website by simply clicking on the ad. If you do not include the right link in your ad, you can expect to lose a lot of potential customers.
Not Conducting A/B Testing
Because of their differences in designs, images, and messages, Facebook ads will always get varying responses. Among the many blunders businesses make when managing their own Facebook ads is that they fail to test different ads to determine which will get the best results. They end up missing out on business opportunities they could have made with a better ad.
A team of professional marketers can help you avoid this problem because A/B testing will be conducted properly. Two ads will be run at the same time and the response to each of the two will be tracked to determine which performs better. The better ad will then be run against another one to see which delivers the better results. This can help identify which of your ads will get the most profit for you.
Conclusion
Businesses often make mistakes when doing Facebook advertising that can cost them time and money. We have discussed some of those mistakes in this post. By avoiding these mistakes and having a trusted London digital marketing agency to help you out, your business can maximize their return on investment from Facebook advertising and achieve their desired goals.
Market Grab is a trusted digital marketing agency in London that can help manage your Facebook ads and all our social media strategies, among other things. Reach out to us so we can discuss how we do things!
