How Can You Improve Your PPC Campaigns Today?

Pay-Per-Click (PPC) advertising is one of the most effective ways to drive traffic to a website today. It’s faster than Search Engine Optimization (SEO), but PPC is a bit more complicated. In fact, when doing PPC campaigns, there is only little room for error; otherwise, it may cost you a lot of money. In this post, we’ll share with you tips on how you can improve your PPC campaigns:

Improve Click-Through-Rate

The main goal of PPC is to have a high number of clicks on your webpage. You may have a good landing page, but if your ad is not engaging or solid enough, it will not help. The following are some of the important factors that affect your CTR:

• Include Keywords in the AD title

Your ad title should not be too long. It should be catchy and should include the keyword used in the ad. For instance, if you have an ad that says “We Buy Houses in San Diego”, your keywords will be “San Diego” and “We Buy Houses”.

• Test Different Ad Titles

You should test different ad titles to see which one fits well with your ads. If you note that one of your ads is getting a high number of clicks, then you can use that ad title with variations.

• Have a Clickable Image

High-quality pictures will help sell your product. The best thing is to get high-quality, professional images in your ads.

Customise Ads for Mobile Users

A third of all internet traffic comes from mobile devices. You must consider users who view ads on mobile devices as they will be more interested in clicking your ads. One way to do this is to put your most important content upfront.

Take Advantage of Geolocation Settings

You can also take advantage of geolocation settings. This feature allows you to tailor your ads to the local area of your potential customers. This will help boost your CTR.

Optimise Bids for Mobile

If you have a website for a PPC campaign that does not have any mobile optimised version, then you will have a hard time attracting mobile users to click on your ads. However, you can optimise your bids, which will adjust based on the user’s device. Thus, it is important that you do not forget to plan for mobile users.

Implement Remarketing

Remarketing allows you to target a person who has previously visited your website or blog. This can work in your favour as you can reach out to that person again with your ads.

Test Different Landing Pages

It is essential that you understand the difference between your landing page and your ad. An ad is all about gaining initial traffic, while a landing page is about converting that traffic.

Some landing pages are designed to get visitors to buy something, while some are designed to get customers to subscribe to your email list. If you want to improve your PPC campaigns, then you should test the different landing pages. You will have a better idea of what works and what does not.

The Bottom Line

PPC ads have their benefits, but they can also be expensive. Thus, you must do them properly. The tips mentioned above will help improve your PPC campaigns.

Boost your PPC Campaigns with our help here at MarketGrab. We are a pay-per-click agency in London that can help transform your company and create innovative design experiences at local and global scales. Get in touch with us.