How Social Media Can Improve Your Word of Mouth Marketing
Every business owner knows the importance of visibility for keeping your brand relevant and top-of-mind. Especially for businesses that have experienced longevity, word of mouth marketing has allowed brands to become discoverable and obtain regular customers.
Now that traditional marketing methods are long outdated, many companies are turning to social media to improve word of mouth strategies. Thanks to the birth of digital marketing, companies can now keep their customers updated and informed regularly. Here’s how your brand can utilise social media to achieve an excellent word of mouth status.
1. Emphasise your brand’s core message
Regardless of how big or small your business is, being open and honest about who you are will attract the right kind of customers. Remember that one of the most important goals of your marketing campaigns is to build trust with potential customers.
Use your brand’s social media marketing strategy to connect with others by sharing relatable content and reminding your customers about your brand vision. The better your customers resonate with your messaging, the likelier they are to share that with others. Not only do you get to retain a loyal customer base, but expand it through recommendations as well.
2. Make content that users love and relate to
Ever see a piece of content on the Internet that you can’t help but share with others? The same principle applies to the type of content you present to users online. You want to be a brand that people talk about—and can’t stop talking about. Be sure you remain consistent in producing high-quality blogs and videos that will strike an emotional chord with your customers.
Nowadays, long-form is popular among users who love to read blogs but be sure to take advantage of the shareability of sites like Instagram by producing bite-sized pieces that can easily make its rounds across the Internet.
3. Take advantage of analytics
Depending on your overall KPIs and goals, certain metrics on social media might be of great importance to your business in the future. Analytics can help you identify the best method of connecting with others.
Perhaps the most important metric to track is engagement, as this will indicate how much your customers love (or don’t love) to talk about you. After some time, you’ll become better at responding to them by studying their tone and language. Otherwise, you’ll also want to keep track of certain demographics such as user age and locations, so you can reconfigure your targeted marketing methods in order to reach out to those who are most likely to be interested in your brand.
Conclusion
With the rise of social media as an effective marketing strategy, businesses can make more informed decisions about how best to represent their brand online. In a way, social media marketing and word-of-mouth marketing are complementary or even one and the same. If you’re starting to work on your online presence, don’t hesitate to collaborate with us at MarketGrab.
As our title suggests, we work to push your brand under the spotlight through incredible social media strategies. We specialise in helping SMEs through a full roster of services, including social media marketing that gets your brand talked about online and offline. Get in touch with us today to see how we can help.
